Business to Employee

Kick-off, quarterly information, weekly meeting or maybe company social – B2E is about managing the internal brand and finding the way to your employees’ heart. It’s at this kind of event that meeting communication and formulating the message come to the fore, as employees more than anyone else have the opportunity to see you. This is where you prove that the company practises what it preaches. This is where your external communication journey begins.

A few years ago there was of course an emphasis on customer events rather than companies’ own employees. Now more and more people have realised that employees who are satisfied and who agree with and are loyal to the company’s objectives and visions represent the path to success. Maybe it’s simply the new generation and the way it makes demands at the workplace. One thing’s for sure: only when you have your employees on your side can you have customer events that really produce results.

Abolish the social committee.

The company social is actually one of the management group’s most important tools in its internal brand-building. The traditional “social committee” should therefore be reinforced by representatives from HR and company management.

Think holistically.

The risk of committees and decisions by committee is that everyone has the chance, with the best will in the world, to add their ingredients to the event. But the same is true of company events as of making food – just because you blend a number of good ingredients, it doesn’t mean that the end result will be good. Think of the big picture, not the individual parts, when you plan. Choose a theme that is sustainable, don’t forget the concept and think about how critical you are of a colleague who suggests an entertainment act that isn’t up to scratch, compared to whether an outsider were to do the same.

Before, during, after.

Plan initiatives before the event to create expectations. And afterwards to maintain the feel. Simple actions are all it needs.

Create a balance.

If you have a well-informed team in which everyone feels secure and knows everything he or she needs to know, everyone can focus on the business.

Don’t forget to measure!

Read more under “How do you measure a feeling”.

Forget traditions!

Is it really the pentathlon or karaoke that is a tradition in the company? Isn’t it about meeting and socialising outside the normal work environment? Think new.